Say goodbye to twisted badge reels and faded logos. The patented B•REEL™ is designed for visibility, durability, and customization. With a 28-inch retractable cord that extends from the front, it reduces friction and keeps your badge facing forward — no more tangled cords or backward badges.
The B•REEL™ is the ultimate choice for healthcare professionals, government staff, educators, and anyone who wears an ID every day. It’s more than a badge reel — it’s a visibility tool, a branding opportunity, and a time-saver, all in one.
Patented twist-free design: Keeps ID badges facing forward for consistent visibility and security.
28" front-facing retractable cord: Reduces friction and extends the life of the reel.
Clear vinyl strap end fitting: Attaches easily to most ID badges and holders.
Two secure clip options:
Swivel clip with teeth (NPS): Ideal for active environments.
Belt clip: Classic, convenient, and easy to use.
Vibrant color options: Choose from white, black, metallic blue, metallic gray, purple, or watermelon.
Custom imprinting available: Add full-color logos with TrueColor digital imprinting for sharp, vibrant graphics. Supports Variable Text Printing.
Quick Ship: In-stock and ready to go with fast turnaround.
White – Part No. 2120-7808
Metallic Blue – Part No. 2120-7802
Black – Part No. 2120-7801
Metallic Gray – Part No. 2120-7810
Watermelon – Part No. 2120-7811
Black – Part No. 2120-8001
Metallic Blue – Part No. 2120-8002
White – Part No. 2120-8008
Metallic Gray – Part No. 2120-8010
Purple – Part No. 2120-8012
The B•REEL™ is trusted by professionals who need their ID to stay visible, secure, and untangled. Customize yours today to stand out with color, clarity, and performance.